During the COVID-19 health crisis, digital commerce went from nice-to have to need-to-have. In the first quarter of 2020, global revenue from digital commerce shot up 20%.* The brands that flourished had the technology, infrastructure, logistics, and high-speed connectivity already in place.
In the new normal, global buying behaviours are likely to become digital-first. The next opportunity in commerce is to open untapped markets and connect with new audiences. But before expanding in international markets, ask yourself:
- What is the purpose of international expansion?
- Are you driving overall brand awareness or growing revenue?
- Which countries have the greatest market potential?
- What are the barriers to entry?
- What are the local considerations?
- Are there local providers to partner with?
- Will the investment and risk outweigh the potential reward — and vice versa? Will the investment and risk outweigh the potential reward — and vice versa?
In this guide, you’ll learn the key steps to map your global strategy based on Salesforce’s experience helping hundreds of brands expand globally.